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Reflecting on 10 Years of Carver Peterson: A Journey of Growth, Gratitude, and Family
I reflect on the challenges, the wins, and the incredible colleagues, clients, and family who have supported me.
Scott Peterson
Nov 5, 20244 min read


If Your Email Starts with "Checking In" or "Following Up"…Just Delete It
Sales, much like dating, thrives on momentum. Once you lose it, you risk being ghosted. 👻
Scott Peterson
Oct 22, 20242 min read


Don’t Get in the Box: Take a BIG-to-small Approach
🔑 The key is to take control of the meeting and lead with a BIG-to-small approach.
Scott Peterson
Oct 15, 20243 min read


My Prospect isn’t Ready to Buy…so now what?
Out of nowhere:"We love your solution, but something unexpected came up. 🌪️ Let’s reconnect next month." 🎢
Scott Peterson
Oct 14, 20242 min read


The Priority, A Priority or a Future Priority? Gauging Urgency in Your Opportunity
A simple yet powerful question to gauge urgency: Is it THE priority, A priority, or a FUTURE priority? 🥇 🥈 🥉
Scott Peterson
Oct 7, 20243 min read


“Make It Count” Clients: A Slippery Slope
⚖ Opportunity cost is a powerful force in sales, and “Make It Count” clients are a prime example.
Scott Peterson
Oct 1, 20243 min read


Enculturate Your “Dirty Money” Clients
I explore the dangers of “Dirty Money” clients—those who are financially aligned but culturally misaligned—and how they can strain your team
Scott Peterson
Sep 23, 20244 min read


Move Your “Graveyard” Clients In, Up or Out
"Graveyard" clients—those who drain resources, damage your brand, and offer little financial value. 📉
Scott Peterson
Sep 16, 20243 min read


Earn the 4R’s from your “Blue Chip” Clients
Partnership Reviews are more than just meetings—they’re powerful opportunities to deepen relationships, align on goals, and uncover growth.
Scott Peterson
Sep 9, 20243 min read


Partnership Reviews: The Key To Retaining Your “Blue Chip” Clients
To ensure sustained and long-term growth, it's essential not just to win these valuable clients but to retain and expand these relationships
Scott Peterson
Sep 3, 20243 min read


Beyond the Founder Rainmaker - The Ideal First Sales Hire
If you’re looking to scale your business beyond your own efforts, getting the right first sales hire is crucial—but it’s not easy.
Scott Peterson
Aug 26, 20243 min read


Onboarding Your New Sales Leader: Setting them up for Long-Term Success
The average tenure of a VP of Sales is less than 2 years! Why are we getting this critical role wrong so often? ❌
Scott Peterson
Aug 15, 20243 min read


How Becoming a Husband, Dad, and Believer Has Made Me a Better Professional
I felt compelled to share how three major life changes have profoundly shaped both my personal and professional life.
Scott Peterson
Aug 12, 20243 min read


You are Planting Seeds Not Microwaving Leads: The Mindset for Cold Outreach
The Mindset for Cold Outreach
Scott Peterson
Jun 24, 20243 min read


Running an Effective Weekly Sales Meeting
I’m going to share a framework to help turn one of your most dreaded meetings into one of your most valuable. 📈
Scott Peterson
Jun 18, 20244 min read


Sales Scorecard: Measure What Matters
The path to success lies in measuring what truly matters, focusing on the inputs, and fostering a culture of consistency. ✅
Scott Peterson
Jun 10, 20243 min read


Replace Unpredictability with Intentionality: Precision Prospecting with your Blue Chip Client Profile
Take charge of your sales efforts with a highly focused, valuable, and consistent outbound sales strategy. 🎯
Scott Peterson
Jun 3, 20243 min read


Center your Blue Chip Aim: Time, Talent & Treasure
🔐 Unlock your business's full potential by aligning your resources with your "Blue Chip" clients.
Scott Peterson
May 27, 20244 min read


Why Your Sales Team NEEDS Professional Marketing Support
Your salespeople are the “boots on the ground,” while your marketing team provides the crucial “air support”.
Scott Peterson
May 20, 20243 min read


Tailor Your Outreach Messaging for Success in a Crowded Marketplace
Strategies for crafting tailored messages that not only break through the noise but also forge meaningful connections with your targets.
Scott Peterson
May 13, 20243 min read
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