Beyond the Founder Rainmaker:
Building Your Outbound Sales Strategy

Over 6 weeks, you'll be led through a step-by-step process that will focus your sales & marketing team's time, energy, and resources on prospects that drive sustainable, long-term growth rather than winning more mediocre clients who come & go. You will develop a tailored, yet repeatable approach to identify, initiate and incorporate key stakeholders in your sales process in order to build a healthy top-of-funnel.

 

This "live" coaching offers a hands-on transformative experience, led by a 20+ year sales expert, alongside a group of smart and driven growth leaders like yourself. The frameworks and models taught are the same techniques employed in Fortune 500, mid-market and entrepreneurial organizations.

 

As a growth leader, it is your responsibility to replace unpredictability with intentionality.

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This cohort is for you if you are a growth-minded leader who wants to build, grow & scale but is frustrated with the lack of performance from your sales & marketing team.

 

This cohort is for you if you have a small percentage of clients who drive a large percentage of revenue. You have a high-dollar, custom or complex offering and you compete on value vs. price. You are the “rainmaker” while others have struggled to win the “right” types of clients.

 

This cohort is for you if you have experienced turnover in sales. You have probably overpaid for the experienced “rolodex” salesperson and have grown frustrated by the quality & quantity of meetings from junior salespeople. You have gone back & forth on wearing the sales “leader” hat and realize the only way to reach your desired future state is by scaling beyond yourself. 

 

This cohort is for you if you have limited bandwidth within your sales & marketing team and need to maximize your time, energy & resources. 

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What you’ll get out of this course

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Tight & refined "Blue Chip" client profile to focus your business development efforts on your high valued prospects.

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• Learn: our 2x2 client matrix including your "Blue Chip" & "Graveyard" client profiles.

• Apply: identify the small # of clients who are driving the majority of your revenue and uncover the unique characteristics that set them apart (demographics, psychographics, trigger events).

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Identify and understand the key stakeholders within your "Blue Chip" prospects.

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• Learn: build / refine key stakeholders' personas including the 4P's (primary responsibilities, performance measures, problems & positive outcomes.

• Apply: include these key stakeholders in your sales process to create alignment and momentum toward a final decision.

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Tailored value messaging to pique interest and gain connection with your "Blue Chip" prospects.

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• Learn: how to leverage your unique and comparative differentiators to tailor your value messaging to the key stakeholders within your "Blue Chip" prospects.

• Apply: build a tight and unique value proposition statement for each key stakeholder in your outbound approach.

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Tight & targeted prospecting list aligned to your "Blue Chip" client profile.

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• Learn: how to maximize your sales team's time & energy by building a "Blue Chip" prospecting list.

• Apply: build a list of "Blue Chip" prospects including the key stakeholders to initiate your outreach.

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Thoughtful and valuable outreach communication & cadence with your "Blue Chip" prospects.

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• Learn: how to design your outreach communication & cadence using a 3-pronged approach (LinkedIn, email & voicemail).

• Apply: be seen, heard, and felt with a primary focus on adding value and gaining connection.

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Additional Information

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• Investment: $2,500

• Course: 6 Live Sessions via Zoom (recorded)

• Time: 90 Minute Sessions

• Schedule: Thursday from 1:30pm - 3pm

• Start Date: January 30, 2025

• End Date: March 6, 2025