Sales Leadership

You know when you pick up a book and instantly think: “Yep—this is exactly what I need right now”? That was me within the first 27 pages of "Selling With" by Nate Nasralla. It’s 💡 smart, ✏️ simple, and most importantly—✅ effective. I immediately made meaningful adjustments to how I practice sales and how I teach sales with my clients.

In September 2020, the world was full of uncertainty and chaos (sound familiar?). A friend & former client recommended The Win Without Pitching Manifesto by Blair Enns. 📓 While everything around me felt noisy and unclear, Blair’s words cut through. His clarity, conviction, and directness helped me refocus—on what matters, on where I’m best, and on how to lead with expertise. 💡

If your organization doesn’t identify which stakeholders need to be involved at each stage, salespeople will leave key decision makers out.

Without the right 🎯 strategy, ⚙️ process and 🏗️ structure, even the best Challengers can struggle.

Founder-led businesses getting stuck because the founder is the only one who can close deals.

I wrote this book for founders, sales leaders, and ambitious professionals who want to build an effective outbound sales strategy.

“Lovable Underachievers,” are positive and well-liked but consistently fall short of targets.

Managing a Lone Wolf in a way that fosters long-term growth and maintains company culture can be challenging.

Sales Managers play a pivotal role in driving growth and profitability within B2B professional & technical services firms.

It is leadership’s responsibility to establish a “Success Profile” for their unique sales role(s) including realistic performance goals.

Scott Peterson has dedicated the last couple of decades to sales, leading and managing sales teams and working with executive leaders...

You are making important strategic decision based on your sales pipeline and the information is inaccurate.

It’s been my experience that when you meet someone who is going to change your life, you almost never know it as it’s happening.

Learn as though you’ll live forever,” speaking in reference to living your life to the fullest and reaching your full potential.