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Sales Structure


Scott Peterson
Feb 283 min read
What I Learned From Writing My First Book
I wrote this book for founders, sales leaders, and ambitious professionals who want to build an effective outbound sales strategy.
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Scott Peterson
Jan 213 min read
Success Profile vs. Job Description: A Key Difference in Building a High-Performing Sales Team
create a success profile—a detailed roadmap that defines not only job responsibilities but also the key attributes necessary for success.
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Scott Peterson
Nov 19, 20243 min read
Building a Sales Team of Peak Performers with the Peak Performer Matrix
The Peak Performer Matrix empowers you to hire, develop, and retain individuals who meet their targets and enrich your company's culture
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Scott Peterson
Aug 27, 20243 min read
Beyond the Founder Rainmaker - The Ideal First Sales Hire
If you’re looking to scale your business beyond your own efforts, getting the right first sales hire is crucial—but it’s not easy.
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Scott Peterson
Aug 16, 20243 min read
Onboarding Your New Sales Leader: Setting them up for Long-Term Success
The average tenure of a VP of Sales is less than 2 years! Why are we getting this critical role wrong so often? ❌
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Scott Peterson
May 28, 20244 min read
Center your Blue Chip Aim: Time, Talent & Treasure
🔐 Unlock your business's full potential by aligning your resources with your "Blue Chip" clients.
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Scott Peterson
Apr 2, 20243 min read
Hunter and/or Farmer: Why Specialization is Critical for Sales Success
Critical decision of hiring sales generalists vs specialists.
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Scott Peterson
Mar 19, 20243 min read
Choosing the Right Sales Leader: Prioritizing “Slope” Over “Height”
🗝 Discover the key to selecting the 'right' sales leader for your small business
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Scott Peterson
Mar 13, 20244 min read
Turning Lemons into Lemonade: Leveraging Sales Leadership Turnover for Business Improvement
As an executive leader of a small or medium-sized business, the departure of your VP of Sales can be a challenging setback.
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Scott Peterson
Dec 19, 20232 min read
The Pros & Cons of Hiring an Appointment Setting Company
Pros & Cons I’ve observed within the outsourced lead generation model.
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Scott Peterson
Dec 13, 20236 min read
Why do nearly 1 out of 3 salespeople turnover annually?
Nearly 1 out of 3 salespeople turnover annually. This is compared to 13% of all other positions.
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Scott Peterson
Oct 10, 20232 min read
Why a Butt-in-the-Seat Isn’t Your Solution in Sales
While expanding your sales team may be a long-term goal, remember that bigger isn't always better.
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Scott Peterson
Sep 12, 20233 min read
The Pros & Cons of Promoting your Top-Performing Salesperson into your Sales Manager Role
Pros and cons of promoting your star salesperson to a sales manager position.
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Scott Peterson
Sep 6, 20233 min read
High Volatility: Annual Turnover Rate of U.S. salespeople is ~30%!
5 actionable items to help your organization improve at attracting, selecting, onboarding, training, leading & retaining top sales talent.
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