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Building a High-Performing Sales Team: Invest in Your Peak Performers
According to The Challenger Sale, Star performers deliver nearly 200% more than Core performers.
Scott Peterson
Nov 26, 20244 min read


Building a Sales Team of Peak Performers with the Peak Performer Matrix
The Peak Performer Matrix empowers you to hire, develop, and retain individuals who meet their targets and enrich your company's culture
Scott Peterson
Nov 19, 20243 min read


Winning the Sale: Understanding Your Direct and Indirect Competition
In today’s competitive landscape, it’s unrealistic to assume that any sales opportunity is free from intense competition
Scott Peterson
Nov 12, 20243 min read


The “Blue Chip” Client Profile
Effectively using this 2x2 “Blue Chip” Matrix is the starting point for clarity, focus and alignment.
Scott Peterson
Aug 14, 20232 min read


A Culture of Accountability Starts with Realistic Performance Goals & Expectations
It is leadership’s responsibility to establish a “Success Profile” for their unique sales role(s) including realistic performance goals.
Scott Peterson
Aug 8, 20233 min read


Put Sales Teams in ‘Unique Position’ to Take Control of Opportunities
Scott Peterson has dedicated the last couple of decades to sales, leading and managing sales teams and working with executive leaders...
Scott Peterson
Jul 12, 20235 min read


Aim Small, Miss Small
As we speak, your sales, marketing and customer success teams are abusing precious time by pursuing misaligned prospects.
Scott Peterson
Jul 5, 20232 min read


Give Value or Do NOT Send the email
Let’s be honest. Most cold outreach sucks. It’s painfully clear and obvious when you are the recipient of a generic email blast.
Scott Peterson
Jun 26, 20232 min read


20% of your Clients Generate 80%+ of your Revenue
You have a small number of clients that are generating the vast majority of your revenue and profitability.
Scott Peterson
Jun 19, 20231 min read


Do NOT email your Proposal
If they are not willing to schedule time to review your proposal live with you…they’re just not that into you.
Scott Peterson
Jun 12, 20231 min read


If they Don’t Agree on the Problem…they Can’t Align on a Solution
Based on CEB’s “The Challenger Customer”, on average there are now more than 5.4 stakeholders involved in the decision making process.
Scott Peterson
Jun 5, 20232 min read


I Ain’t Afraid of No Ghosts
These are prospects who often go through the entire sales process, only to end up doing nothing.
Scott Peterson
May 30, 20232 min read


The Next Step of Our Process is…
Time is your most precious resource. How and where you invest your time largely determines your performance and your paycheck.
Scott Peterson
May 22, 20232 min read


Take and Maintain Control of Your Sales Process
The buying journey has become much more complicated. Sales organizations are investing more time with prospects but closing fewer deals.
Scott Peterson
May 15, 20232 min read


Your Sales Pipeline is Dustier than an Old Pickup Truck
You are making important strategic decision based on your sales pipeline and the information is inaccurate.
Scott Peterson
May 3, 20232 min read


Life, Love & Leadership: A Tribute to Burt Baptiste
It’s been my experience that when you meet someone who is going to change your life, you almost never know it as it’s happening.
Scott Peterson
Feb 24, 20165 min read


The Carver Peterson Reading List
Learn as though you’ll live forever,” speaking in reference to living your life to the fullest and reaching your full potential.
Scott Peterson
Sep 1, 20153 min read
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