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Sales Scorecard: Measure What Matters
The path to success lies in measuring what truly matters, focusing on the inputs, and fostering a culture of consistency. ✅
Scott Peterson
Jun 10, 20243 min read


Replace Unpredictability with Intentionality: Precision Prospecting with your Blue Chip Client Profile
Take charge of your sales efforts with a highly focused, valuable, and consistent outbound sales strategy. 🎯
Scott Peterson
Jun 3, 20243 min read


Center your Blue Chip Aim: Time, Talent & Treasure
🔐 Unlock your business's full potential by aligning your resources with your "Blue Chip" clients.
Scott Peterson
May 27, 20244 min read


Why Your Sales Team NEEDS Professional Marketing Support
Your salespeople are the “boots on the ground,” while your marketing team provides the crucial “air support”.
Scott Peterson
May 20, 20243 min read


Tailor Your Outreach Messaging for Success in a Crowded Marketplace
Strategies for crafting tailored messages that not only break through the noise but also forge meaningful connections with your targets.
Scott Peterson
May 13, 20243 min read


How a "Graveyard" Prospect Almost Ended My Career in Sales
Lesson learned: Prioritize Blue Chip prospects for success and don't let setbacks discourage you.
Scott Peterson
May 6, 20243 min read


The Origin of the Blue Chip Profile: Lessons Learned to Invest More Time with the Right Prospects and Sell More
Discover the origin of the "Blue Chip" profile as I share my journey from struggle to strategy
Scott Peterson
Apr 29, 20243 min read


Why don’t GREAT players make GREAT coaches? Insights for Sales Leaders
Have you ever wondered why some of the greatest players in sports history struggle when they transition to coaching roles? 🤔
Scott Peterson
Apr 22, 20244 min read


What REALLY Should You Expect From Your Salesperson in Their First 6 Months?
⏰ One of the biggest mistakes I see organizations make is taking an often unrealistic Year 1 revenue goal, dividing it by 12 months.
Scott Peterson
Apr 15, 20242 min read


Reflecting on My 10x Journey: Goals, Attitudes & Beliefs
As a young professional, I penned down my Goals, Attitudes & Beliefs, seeking direction amidst uncertainty.
Scott Peterson
Apr 8, 20244 min read


Hunter and/or Farmer: Why Specialization is Critical for Sales Success
Critical decision of hiring sales generalists vs specialists.
Scott Peterson
Apr 1, 20243 min read


Choosing the Right Sales Leader: Prioritizing “Slope” Over “Height”
🗝 Discover the key to selecting the 'right' sales leader for your small business
Scott Peterson
Mar 18, 20243 min read


Turning Lemons into Lemonade: Leveraging Sales Leadership Turnover for Business Improvement
As an executive leader of a small or medium-sized business, the departure of your VP of Sales can be a challenging setback.
Scott Peterson
Mar 12, 20244 min read


Mastering Stakeholder Guidance for Sales Success
Stakeholder guidance and provides actionable insights for salespeople aiming to take and maintain control of the sales process effectively.
Scott Peterson
Mar 6, 20242 min read


Beyond the Founder Rainmaker: Building an Effective Outbound Sales Strategy
At the heart of many B2B technical and professional services firms lies the Founder Rainmaker.
Scott Peterson
Feb 27, 20243 min read


The Art of Asking Questions
Shine a light on the significance of questions within the sales process, particularly during qualification and discovery meetings.
Scott Peterson
Feb 20, 20243 min read


Sales: The First Mile of the Customer Experience (CX)
In business today, there is a lot of attention on the Customer Experience (CX), and rightfully so.
Scott Peterson
Feb 14, 20244 min read


Maintain Control of the Sale
Maintaining control of the sale is not just a skill; it's a necessity.
Scott Peterson
Feb 7, 20242 min read


Take Control of the Sale
The ability to take control of the sale is not just a skill; it's a requirement.
Scott Peterson
Feb 1, 20242 min read


The Pros & Cons of Hiring an Appointment Setting Company
Pros & Cons I’ve observed within the outsourced lead generation model.
Scott Peterson
Dec 19, 20232 min read
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