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Sales Strategy


Mastering Stakeholder Guidance for Sales Success
Stakeholder guidance and provides actionable insights for salespeople aiming to take and maintain control of the sales process effectively.
Scott Peterson
Mar 6, 20242 min read


Beyond the Founder Rainmaker: Building an Effective Outbound Sales Strategy
At the heart of many B2B technical and professional services firms lies the Founder Rainmaker.
Scott Peterson
Feb 27, 20243 min read


The “Blue Chip” Client Profile
Effectively using this 2x2 “Blue Chip” Matrix is the starting point for clarity, focus and alignment.
Scott Peterson
Aug 14, 20232 min read


Aim Small, Miss Small
As we speak, your sales, marketing and customer success teams are abusing precious time by pursuing misaligned prospects.
Scott Peterson
Jul 5, 20232 min read


Give Value or Do NOT Send the email
Let’s be honest. Most cold outreach sucks. It’s painfully clear and obvious when you are the recipient of a generic email blast.
Scott Peterson
Jun 26, 20232 min read


20% of your Clients Generate 80%+ of your Revenue
You have a small number of clients that are generating the vast majority of your revenue and profitability.
Scott Peterson
Jun 19, 20231 min read


If they Don’t Agree on the Problem…they Can’t Align on a Solution
Based on CEB’s “The Challenger Customer”, on average there are now more than 5.4 stakeholders involved in the decision making process.
Scott Peterson
Jun 5, 20232 min read
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