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![Managing Misaligned Underachievers: Protecting Your Sales Team from Internal Detractors](https://static.wixstatic.com/media/06cb38_150d65bc91ab408487c966021e5c46a3~mv2.png/v1/fill/w_454,h_341,fp_0.50_0.50,q_95,enc_auto/06cb38_150d65bc91ab408487c966021e5c46a3~mv2.webp)
Scott Peterson
Dec 17, 20243 min read
Managing Misaligned Underachievers: Protecting Your Sales Team from Internal Detractors
The Misaligned Underachiever—a unique threat that can erode team morale, damage client relationships, and derail your growth targets.
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![Managing Lovable Underachievers in Your Sales Team: Balancing Culture and Accountability](https://static.wixstatic.com/media/06cb38_3b2f5d80d0484166ab236488b894ff9e~mv2.png/v1/fill/w_454,h_341,fp_0.50_0.50,q_95,enc_auto/06cb38_3b2f5d80d0484166ab236488b894ff9e~mv2.webp)
Scott Peterson
Dec 10, 20243 min read
Managing Lovable Underachievers in Your Sales Team: Balancing Culture and Accountability
“Lovable Underachievers,” are positive and well-liked but consistently fall short of targets.
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![Managing a Lone Wolf in Your Sales Team: Balancing Performance and Culture](https://static.wixstatic.com/media/06cb38_40e39424b8664c06b5ed6096e9742ff5~mv2.png/v1/fill/w_454,h_341,fp_0.50_0.50,q_95,enc_auto/06cb38_40e39424b8664c06b5ed6096e9742ff5~mv2.webp)
Scott Peterson
Dec 3, 20243 min read
Managing a Lone Wolf in Your Sales Team: Balancing Performance and Culture
Managing a Lone Wolf in a way that fosters long-term growth and maintains company culture can be challenging.
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![Building a High-Performing Sales Team: Invest in Your Peak Performers](https://static.wixstatic.com/media/06cb38_73692f8e0f0b4966833c5f7669900952~mv2.png/v1/fill/w_454,h_341,fp_0.50_0.50,q_95,enc_auto/06cb38_73692f8e0f0b4966833c5f7669900952~mv2.webp)
Scott Peterson
Nov 26, 20244 min read
Building a High-Performing Sales Team: Invest in Your Peak Performers
According to The Challenger Sale, Star performers deliver nearly 200% more than Core performers.
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![Building a Sales Team of Peak Performers with the Peak Performer Matrix](https://static.wixstatic.com/media/06cb38_413bea7d63054fba93408d3c54581ef0~mv2.png/v1/fill/w_454,h_341,fp_0.50_0.50,q_95,enc_auto/06cb38_413bea7d63054fba93408d3c54581ef0~mv2.webp)
Scott Peterson
Nov 19, 20243 min read
Building a Sales Team of Peak Performers with the Peak Performer Matrix
The Peak Performer Matrix empowers you to hire, develop, and retain individuals who meet their targets and enrich your company's culture
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![](https://static.wixstatic.com/media/06cb38_034aacb276d14a4b8058d5d4d4516f16~mv2.jpg/v1/fill/w_250,h_250,fp_0.50_0.50,q_30,blur_30,enc_auto/06cb38_034aacb276d14a4b8058d5d4d4516f16~mv2.webp)
![Winning the Sale: Understanding Your Direct and Indirect Competition](https://static.wixstatic.com/media/06cb38_034aacb276d14a4b8058d5d4d4516f16~mv2.jpg/v1/fill/w_454,h_341,fp_0.50_0.50,q_90,enc_auto/06cb38_034aacb276d14a4b8058d5d4d4516f16~mv2.webp)
Scott Peterson
Nov 12, 20243 min read
Winning the Sale: Understanding Your Direct and Indirect Competition
In today’s competitive landscape, it’s unrealistic to assume that any sales opportunity is free from intense competition
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![Reflecting on 10 Years of Carver Peterson: A Journey of Growth, Gratitude, and Family](https://static.wixstatic.com/media/06cb38_75d5a53f4fa94371b08c45bcde10ddf4~mv2.jpeg/v1/fill/w_454,h_341,fp_0.50_0.50,q_90,enc_auto/06cb38_75d5a53f4fa94371b08c45bcde10ddf4~mv2.webp)
Scott Peterson
Nov 5, 20244 min read
Reflecting on 10 Years of Carver Peterson: A Journey of Growth, Gratitude, and Family
I reflect on the challenges, the wins, and the incredible colleagues, clients, and family who have supported me.
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![If Your Email Starts with "Checking In" or "Following Up"…Just Delete It](https://static.wixstatic.com/media/06cb38_e8a46384a3ed4355bcdfdc14861768af~mv2.jpg/v1/fill/w_454,h_341,fp_0.50_0.50,q_90,enc_auto/06cb38_e8a46384a3ed4355bcdfdc14861768af~mv2.webp)
Scott Peterson
Oct 22, 20242 min read
If Your Email Starts with "Checking In" or "Following Up"…Just Delete It
Sales, much like dating, thrives on momentum. Once you lose it, you risk being ghosted. 👻
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![Don’t Get in the Box: Take a BIG-to-small Approach](https://static.wixstatic.com/media/06cb38_e260a0c66e8d4fa8b9fb79d811132d15~mv2.jpg/v1/fill/w_454,h_341,fp_0.50_0.50,q_90,enc_auto/06cb38_e260a0c66e8d4fa8b9fb79d811132d15~mv2.webp)
Scott Peterson
Oct 15, 20243 min read
Don’t Get in the Box: Take a BIG-to-small Approach
🔑 The key is to take control of the meeting and lead with a BIG-to-small approach.
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![My Prospect isn’t Ready to Buy…so now what?](https://static.wixstatic.com/media/06cb38_85e28fa6bc2743b0b628b5b4271caa7d~mv2.jpg/v1/fill/w_454,h_341,fp_0.50_0.50,q_90,enc_auto/06cb38_85e28fa6bc2743b0b628b5b4271caa7d~mv2.webp)
Scott Peterson
Oct 14, 20242 min read
My Prospect isn’t Ready to Buy…so now what?
Out of nowhere:"We love your solution, but something unexpected came up. 🌪️ Let’s reconnect next month." 🎢
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![The Priority, A Priority or a Future Priority? Gauging Urgency in Your Opportunity](https://static.wixstatic.com/media/06cb38_3d72bfa9ed064a518c2842c07ba417e8~mv2.jpg/v1/fill/w_454,h_341,fp_0.50_0.50,q_90,enc_auto/06cb38_3d72bfa9ed064a518c2842c07ba417e8~mv2.webp)
Scott Peterson
Oct 7, 20243 min read
The Priority, A Priority or a Future Priority? Gauging Urgency in Your Opportunity
A simple yet powerful question to gauge urgency: Is it THE priority, A priority, or a FUTURE priority? 🥇 🥈 🥉
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![“Make It Count” Clients: A Slippery Slope](https://static.wixstatic.com/media/06cb38_844afda3ec3e41d8885b890a988b62fb~mv2.jpg/v1/fill/w_454,h_341,fp_0.50_0.50,q_90,enc_auto/06cb38_844afda3ec3e41d8885b890a988b62fb~mv2.webp)
Scott Peterson
Oct 1, 20243 min read
“Make It Count” Clients: A Slippery Slope
⚖ Opportunity cost is a powerful force in sales, and “Make It Count” clients are a prime example.
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![Enculturate Your “Dirty Money” Clients](https://static.wixstatic.com/media/06cb38_2a8a059bc65e40c1bb3a487b829e7672~mv2.jpg/v1/fill/w_454,h_341,fp_0.50_0.50,q_90,enc_auto/06cb38_2a8a059bc65e40c1bb3a487b829e7672~mv2.webp)
Scott Peterson
Sep 23, 20244 min read
Enculturate Your “Dirty Money” Clients
I explore the dangers of “Dirty Money” clients—those who are financially aligned but culturally misaligned—and how they can strain your team
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![Move Your “Graveyard” Clients In, Up or Out](https://static.wixstatic.com/media/06cb38_26efe68cc5e94528b0508b38014b847b~mv2.jpg/v1/fill/w_454,h_341,fp_0.50_0.50,q_90,enc_auto/06cb38_26efe68cc5e94528b0508b38014b847b~mv2.webp)
Scott Peterson
Sep 16, 20243 min read
Move Your “Graveyard” Clients In, Up or Out
"Graveyard" clients—those who drain resources, damage your brand, and offer little financial value. 📉
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![Earn the 4R’s from your “Blue Chip” Clients](https://static.wixstatic.com/media/06cb38_5d8c576f92294a54ac20a4d556976b31~mv2.jpg/v1/fill/w_454,h_341,fp_0.50_0.50,q_90,enc_auto/06cb38_5d8c576f92294a54ac20a4d556976b31~mv2.webp)
Scott Peterson
Sep 9, 20243 min read
Earn the 4R’s from your “Blue Chip” Clients
Partnership Reviews are more than just meetings—they’re powerful opportunities to deepen relationships, align on goals, and uncover growth.
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![Partnership Reviews: The Key To Retaining Your “Blue Chip” Clients](https://static.wixstatic.com/media/06cb38_465f5cb2679942a795f53e2a535a4621~mv2.jpg/v1/fill/w_454,h_341,fp_0.50_0.50,q_90,enc_auto/06cb38_465f5cb2679942a795f53e2a535a4621~mv2.webp)
Scott Peterson
Sep 3, 20243 min read
Partnership Reviews: The Key To Retaining Your “Blue Chip” Clients
To ensure sustained and long-term growth, it's essential not just to win these valuable clients but to retain and expand these relationships
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![Beyond the Founder Rainmaker - The Ideal First Sales Hire](https://static.wixstatic.com/media/06cb38_48c214a287a9405b8da62b846f5a577c~mv2.jpg/v1/fill/w_454,h_341,fp_0.50_0.50,q_90,enc_auto/06cb38_48c214a287a9405b8da62b846f5a577c~mv2.webp)
Scott Peterson
Aug 26, 20243 min read
Beyond the Founder Rainmaker - The Ideal First Sales Hire
If you’re looking to scale your business beyond your own efforts, getting the right first sales hire is crucial—but it’s not easy.
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![Onboarding Your New Sales Leader: Setting them up for Long-Term Success](https://static.wixstatic.com/media/06cb38_2faa79cf3e5f46b193faf62ff33e5362~mv2.jpg/v1/fill/w_454,h_341,fp_0.50_0.50,q_90,enc_auto/06cb38_2faa79cf3e5f46b193faf62ff33e5362~mv2.webp)
Scott Peterson
Aug 15, 20243 min read
Onboarding Your New Sales Leader: Setting them up for Long-Term Success
The average tenure of a VP of Sales is less than 2 years! Why are we getting this critical role wrong so often? ❌
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![](https://static.wixstatic.com/media/06cb38_e58bf6ab1e404fe987030a29c6c74160~mv2.jpg/v1/fill/w_250,h_250,fp_0.50_0.50,q_30,blur_30,enc_auto/06cb38_e58bf6ab1e404fe987030a29c6c74160~mv2.webp)
![How Becoming a Husband, Dad, and Believer Has Made Me a Better Professional](https://static.wixstatic.com/media/06cb38_e58bf6ab1e404fe987030a29c6c74160~mv2.jpg/v1/fill/w_454,h_341,fp_0.50_0.50,q_90,enc_auto/06cb38_e58bf6ab1e404fe987030a29c6c74160~mv2.webp)
Scott Peterson
Aug 12, 20243 min read
How Becoming a Husband, Dad, and Believer Has Made Me a Better Professional
I felt compelled to share how three major life changes have profoundly shaped both my personal and professional life.
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![You are Planting Seeds Not Microwaving Leads: The Mindset for Cold Outreach](https://static.wixstatic.com/media/06cb38_cdca004daf6a447bbf42b5fd26dcae4d~mv2.jpg/v1/fill/w_454,h_341,fp_0.50_0.50,q_90,enc_auto/06cb38_cdca004daf6a447bbf42b5fd26dcae4d~mv2.webp)
Scott Peterson
Jun 24, 20243 min read
You are Planting Seeds Not Microwaving Leads: The Mindset for Cold Outreach
The Mindset for Cold Outreach
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