Generic outreach is a connection killer. Every stakeholder has a different scoreboard. A one-size-fits-all value proposition won’t resonate. By tailoring your messaging to their priorities, performance measures, and pains, you move from vendor noise to trusted partner—and open doors with your Blue Chip prospects.

I recently joined The Rialto Marketing Podcast with Tim Fitzpatrick for a great conversation on why so many B2B founders hit a sales ceiling.

You know when you pick up a book and instantly think: “Yep—this is exactly what I need right now”? That was me within the first 27 pages of "Selling With" by Nate Nasralla. It’s 💡 smart, ✏️ simple, and most importantly—✅ effective. I immediately made meaningful adjustments to how I practice sales and how I teach sales with my clients.

In September 2020, the world was full of uncertainty and chaos (sound familiar?). A friend & former client recommended The Win Without Pitching Manifesto by Blair Enns. 📓 While everything around me felt noisy and unclear, Blair’s words cut through. His clarity, conviction, and directness helped me refocus—on what matters, on where I’m best, and on how to lead with expertise. 💡