Scott Peterson

Scott has always wanted to help people build their dreams into reality. He was inspired by his father who built beautiful custom homes for families for over 40 years. His expertise was forged by years of experience, working with smart, dynamic and reliable partners and clients loved and trusted him. The same drive to partner and build is why Scott founded Carver Peterson. Instead of building homes, Scott is helping entrepreneurs build and grow their businesses.

Scott started his professional career in Boston with Aerotek, a fast-growing but still entrepreneurial company. He was given an early opportunity to start a division in his local market, hired his own team, and built a high-performing team and division. Scott was then promoted to lead one of Aerotek’s underperforming offices in Southern California. In 3 years under his leadership, that office went from ranked #180/250 up to #33. He then relocated to Chicago to lead the #4 office in the company to evolve and elevate a winning team.

After 13 years with Aerotek, Scott decided to start his own company.

He quickly found a community with growth-minded entrepreneurs who were working hard to build, grow and scale their businesses. He worked with leaders that were smart, driven, and dynamic, but they were all struggling to build a high high-performing sales team.  Carver Peterson’s mission formed quickly: help brilliant leaders achieve the next level of growth by getting better at sales.

The work has expanded and evolved over nearly a decade, but the core mission remains the same.

Scott and his wife (Molly) have 3 kids (Grady, Camden & Mila) and a dog (Carter).

Why we do this work

Our careers all started in sales. We have sales to thank for opportunities, experiences, houses, and families. We have seen and lived sales done well, by good and smart people. We do this work because we believe great sales creates value for companies and purposeful careers for people, and we know great sales is worth investing in.

What do we believe great sales looks like?
1. Focused and clear strategy built to win, retain, and grow blue chip customers.
2. Effective and efficient process that wows your prospects and builds long term gains for your team.
3. Proactive approach to talent and team building.
4. Culture of coaching that cultivates peak performers.

Four things. That's it.

Easy, right?

But we know it’s not.

We’ve lived the challenges of this work from every perspective.
1. As leaders so packed with meetings and priorities that slowing down to work on the business is too scary.
2. As individual contributors struggling to carve out consistent success without a clear plan or process for guidance.
3. As consultants who uncover new problems every day working together with our clients.

Our Guiding Principles

Practice what we teach.
We put our money where our mouth is.

Everything we teach and work on with our clients is applicable to our own business in some way, and if our advice is good, it should be worth following ourselves.  By taking our own medicine, we pressure test our content, create more opportunities to improve, and ensure that we understand exactly what our clients are going through.

Focus on what is most important.
If everything is important, nothing is. We prioritize the most important problem and direct all of our energy toward solving it.

We help our clients focus. Focus on winning your best prospects, growing your best clients, and retaining your best people. We also help clients hear the signal of what is most important to them, serving as a guide through the noise of all the information and research available today.

Teach you how to fish.
Solving root causes creates more value than putting bandaids on symptoms.

We are not here to hold your time hostage. We are here to create value and give you more control over your time. This is why we teach valuable, learnable, and repeatable motions that you will be able to execute yourselves long after you’re done Zooming with us. If we can teach you how to repeat these motions, our engagement is exponentially more valuable.

Embrace the compound effect.
“We do not rise to the level of our goals, we fall to the level of our systems.” -James Clear

If you haven’t heard the fable of the penny doubled or read Atomic Habits by James Clear, the shared lesson is that consistent, compounding gains will always out-earn inconsistent wins over the long term. This is why your sales process must be a consistent and impactful set of stages that your team follows every single time.

Better before bigger.
A smaller team of high performers that collaborate and push each other is better than a large team of mediocre performers.

It is easy to think that more headcount is the solution to any business problem, especially when your team is busy. Hiring slow and right is better for your team over the long term than hiring fast and wrong.

Selling is everyone’s job.
The whole team has an impact on sales, and teams that embrace this perform better.

The skills we teach are important to everyone: selling or persuading is present in some way in every job. There is also immense value to the organization if every team member understands how the business works -- whether they work in sales, marketing, engineering, or delivery.


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