The Revenue Compass Blog

Taking and maintaining control of the sales process is a critical competency for today’s B2B salesperson because it’s never been harder to sell.

The Current Sales Landscape

The Best Weapon: Taking Command

Your ability to take command of the sale is your best weapon in this challenging landscape.

Why is it important?

The Consequences of Not Taking Control

If you don't take control, your prospect will dictate the process - requesting information, meetings, pricing, etc. - while your left “checking in” and “following up”.

How do I do it?


The ability to take control of the sale is not just a skill; it's a requirement. Mastering this competency positions you as the expert guide in the sales journey, ensuring that if anyone shapes the narrative, it's you. So, take command, lead with purpose, and watch your sales process transform into a streamlined and successful journey towards growth.