The Revenue Compass Blog

Let’s be honest. Most cold outreach sucks. It’s painfully clear and obvious when you are the recipient of a generic, automated, wide net email blast.


So if you are going to invest time and resources in prospecting (which you should)…let’s establish some baseline rules

  1. You are going to be highly targeted.
  2. You are going to be custom.
  3. You are going to be consistent.
  4. You are going to add value.

Highly targeted



Add Value

The Bottom Line: Cold outreach can be an incredibly valuable business development strategy IF you do it right.

Be human, be honest, be straightforward and most importantly…add value.