Scott Peterson

Scott has always wanted to help people build their dreams into reality. He was inspired by his father who built beautiful custom homes for families for over 40 years. His expertise was forged by years of experience, working with smart, dynamic and reliable partners and clients loved and trusted him. The same drive to partner and build is why Scott founded Carver Peterson. Instead of building homes, Scott is helping entrepreneurs build and grow their businesses.

Scott started his professional career in Boston with Aerotek, a fast-growing but still entrepreneurial company. He was given an early opportunity to start a division in his local market, hired his own team, and built a high-performing team and division. Scott was then promoted to lead one of Aerotek’s underperforming offices in Southern California. In 3 years under his leadership, that office went from ranked #180/250 up to #33. He then relocated to Chicago to lead the #4 office in the company to evolve and elevate a winning team.

After 13 years with Aerotek, Scott decided to start his own company.

He quickly found a community with growth-minded entrepreneurs who were working hard to build, grow and scale their businesses. He worked with leaders that were smart, driven, and dynamic, but they were all struggling to build a high high-performing sales team.  Carver Peterson’s mission formed quickly: help brilliant leaders achieve the next level of growth by getting better at sales.

The work has expanded and evolved over nearly a decade, but the core mission remains the same.

Scott met his wife in a job interview and they have 3 kids (Grady, Camden & Mila) and a dog (Carter). Scott walked on the Oregon State Men’s basketball team and is a bit of a pro sports good luck charm (lived in Boston when the Red Sox won the World Series, Chicago when the Cubs won it, then lived in Milwaukee when the Bucks won the NBA Finals last year).

Chris Kiser

Chris is an empathetic and creative team player who loves finding solutions to the toughest problems. As a lifelong team competitor, he cares about valuing people’s unique strengths and always getting better.

Chris started his career in ad sales with Google, spending time in both the SMB and large customer organizations. He joined media analytics startup Moat working in account management before taking over as the learning and development lead for the entire sales organization as they grew past $50M in revenue and were eventually acquired by Oracle. He worked as a solo customer success team for Benefit Mobile for a year before they were successfully acquired. Most recently, Chris started the account management team at software company Help Scout.

Chris met Scott in 2016 and nearly worked for him, but spent five years gaining valuable experience before reconnecting and joining CP in 2021. Chris wants to help leaders build better companies (for both teams and customers) and better themselves as individuals.

Chris is a reader, writer, watcher (sports, movies, tv, anything good), and fan of basketball and racing who loves spending time with his wife, dog, and the rest of their family (specifically their nieces and nephews).

Alexandra Gonzalez

Alex is a tenacious and adaptable coach who leads with curiosity. As a former competitive public speaker, she loves finding the right words for any situation.

Alex started her career in ad sales at Google, working first with SMBs and then with some of Google's largest customers. Over her four-year tenure, she facilitated multiple brand ideation workshops, traveled as a public speaker, and taught an internal course on presentation skills to over 100 employees. After Google, Alex earned an MA in Writing, Rhetoric, and Discourse from DePaul University and worked as a speechwriter at West Wing Writers. She is currently pursuing a Ph.D. in Communication Studies at Northwestern University, where she teaches public speaking at Kellogg School of Management.

Alex is an extrovert, a bookworm, and a problem-solver. She loves being outdoors, baking new recipes, and spending time with her friends and family – especially her dog!

Why we do this work

Our careers all started in sales. We have sales to thank for opportunities, experiences, houses, and families. We have seen and lived sales done well, by good and smart people. We do this work because we believe great sales creates value for companies and purposeful careers for people, and we know great sales is worth investing in.

What do we believe great sales looks like?
1. Focused and clear strategy built to win, retain, and grow blue chip customers.
2. Effective and efficient process that wows your prospects and builds long term gains for your team.
3. Proactive approach to talent and team building.
4. Culture of coaching that cultivates peak performers.

Four things. That's it.

Easy, right?

But we know it’s not.

We’ve lived the challenges of this work from every perspective.
1. As leaders so packed with meetings and priorities that slowing down to work on the business is too scary.
2. As individual contributors struggling to carve out consistent success without a clear plan or process for guidance.
3. As consultants who uncover new problems every day working together with our clients.

Our Guiding Principles

Practice what we teach.
We put our money where our mouth is.

Everything we teach and work on with our clients is applicable to our own business in some way, and if our advice is good, it should be worth following ourselves.  By taking our own medicine, we pressure test our content, create more opportunities to improve, and ensure that we understand exactly what our clients are going through.

Focus on what is most important.
If everything is important, nothing is. We prioritize the most important problem and direct all of our energy toward solving it.

We help our clients focus. Focus on winning your best prospects, growing your best clients, and retaining your best people. We also help clients hear the signal of what is most important to them, serving as a guide through the noise of all the information and research available today.

Teach you how to fish.
Solving root causes creates more value than putting bandaids on symptoms.

We are not here to hold your time hostage. We are here to create value and give you more control over your time. This is why we teach valuable, learnable, and repeatable motions that you will be able to execute yourselves long after you’re done Zooming with us. If we can teach you how to repeat these motions, our engagement is exponentially more valuable.

Embrace the compound effect.
“We do not rise to the level of our goals, we fall to the level of our systems.” -James Clear

If you haven’t heard the fable of the penny doubled or read Atomic Habits by James Clear, the shared lesson is that consistent, compounding gains will always out-earn inconsistent wins over the long term. This is why your sales process must be a consistent and impactful set of stages that your team follows every single time.

Better before bigger.
A smaller team of high performers that collaborate and push each other is better than a large team of mediocre performers.

It is easy to think that more headcount is the solution to any business problem, especially when your team is busy. Hiring slow and right is better for your team over the long term than hiring fast and wrong.

Selling is everyone’s job.
The whole team has an impact on sales, and teams that embrace this perform better.

The skills we teach are important to everyone: selling or persuading is present in some way in every job. There is also immense value to the organization if every team member understands how the business works -- whether they work in sales, marketing, engineering, or delivery.


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