Ashley Logan, CEO of Yakkety Yak, LLC shares the professional strengths that have contributed to her success.
Company: Yakkety Yak LLC
Role: CEO and Editor in Chief
Years in Business: I started Yakkety Yak in July of 2012
What are your TOP 5 themes as identified by the StrengthsFinder 2.0 assessment?
Which of these strengths do you believe has contributed the most to your professional success? Why?
I would have to say strategic. I can’t help but try to find solutions when a problem arises. This is something that has helped me to always land on my feet professionally, and be a resource for my clients, which has been a big positive in my career. Being in a field like content marketing that requires both critical thinking and creativity means I get to hone that strength on a regular basis through client brainstorms. Then I get to see the strategy come to fruition. The down side is that I have a hard time shutting it off!
How long have you had this strength? When was the first time you recognized / acknowledge it?
I think it’s something I always knew about myself, but never had defined it. Looking back, it started on the playground! But from a professional standpoint, before I started Yakkety Yak I was involved in a lot of different philanthropy organizations and found that I was always brainstorming new ways for them to reach their target audience. So years before content marketing was a thing, I was doing it as a hobby for small businesses and philanthropies, helping them refine their messaging and strategy.
What do you do to develop / maximize your strengths?
Networking with other small business owners has been enormously helpful in keeping from going on autopilot. I find that talking through what other business owners are experiencing helps keep me sharp. Plus, no matter how much I think I’ve mastered a skill, there is always something else that could be improved.
Who is the best leader / manager you’ve ever had? Why? How did they engage your strengths?
The best managers I have ever had were the ones who pushed me to be better. And most of the times the ones from whom I learned the most were actually the ones I hated the most! But they saw something in me and wouldn’t accept anything less than my best. Because of them, my best kept getting better.
What is one professional moment that stands out in your mind as your proudest moment?
I spent most of my 20s successfully working as a tenant rep office broker in the ultra competitive field of commercial real estate. I had been writing on the side since college and knew I wanted to do it professionally. I started Yakkety Yak the same day I resigned from my position in commercial real estate and simultaneously enrolled at Northwestern University’s Medill School of Journalism. From that point forward, I carved a path of combining business and writing and I haven’t looked back.